Released on = January 27, 2006, 10:04 pm

Press Release Author = buyGMdirect

Industry = Automotive

Press Release Summary = buyGMdirect, Concord's oldest Auto Dealer reveals a
significant cut in the sticker prices of most GM vehicles. This move covers every
Chevrolet, Buick and GMC model, as well as most Pontiac cars and trucks. For further
information contact buyGMdirect at 1-866-462-8888.

Press Release Body = Concord, CA: buyGMdirect, Concord's oldest Auto Dealer reveals
a significant cut in the sticker prices of most GM vehicles.

GM announced that it has significantly lowered Manufacturer's Suggested Retail
Prices (MSRPs) on vehicles accounting for about 80 percent of its sales volume. This
move covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and
trucks. The new MSRPs are effective Jan. 11. This is the next step in GM's
initiative to simplify pricing and offer consumers the best value in the industry.

Combining this price repositioning with adjustments made to MSRPs at the beginning
of the 2006 model year, GM has lowered MSRPs on vehicles representing about 90
percent of its volume. For example, the new base price of the 2006 Cobalt LS coupe
will be $12,990 including shipping. That is $1,500 less than the current base price
of $14,490.

"This is a big step for us and arguably the biggest price repositioning in our
history," said Mark LaNeve, GM vice president, North America Vehicle Sales, Service
and Marketing. "This move is in line with our customers' desire for simple,
compelling prices."

Under the new pricing structure, MSRPs on many GM vehicles have been lowered, some
by as much as $2,500.

GM's aggressive pricing action taken at the beginning of the 2006 model year has
been effective in the improving sales performance of the new launch products. This
action allowed for clearer comparisons to competitive vehicles and pricing
simplicity. It also enabled the nearly two-thirds of new vehicle buyers using the
internet to research their vehicle purchase and get strong MSRP comparisons.
Evidence of the consumer appeal of this approach became apparent when new products
like the Chevrolet Impala and HHR, Pontiac Solstice and Cadillac DTS - introduced
with very compelling prices - experienced strong sales following their launch.

GM has \"the best products at the best prices\" and they are available in buyGMdirect
Pontiac GMC!

Contact your favorite GMC Dealer, buyGMdirect in Concord, CA for further details.

In, Concord, CA, buyGMdirect offers a convenient Internet Buying Process with easy,
anytime access to the entire GMC Line-up. Buyers can log on to www.buyGMdirect.com
and research Pontiac GMC Vehicles, access virtual test-drives and request an instant
Internet quote or free test-drives. An online vehicle appraisal process is available
for those who plan to trade in their existing vehicle.

Contact Lehmer's Concord Pontiac GMC at 1-866-462-8888.


Web Site = http://www.buyGMdirect.com

Contact Details = Market Street
Concord,
California